Flipkart invests Rs 30 crore in customer engagement firm EasyRewardz

Flipkart invests Rs 30 crore in customer engagement firm EasyRewardz

Easyrewardz said the investment will help it drive new product development and accelerate global expansion
Current Affairs:Flipkart has put resources into client commitment and prizes stage EasyRewardz in an arrangement that will see two firms offer client commitment answers for merchants on the Flipkart stage.
While the two organizations declined to unveil the points of interest of the exchange, sources said the Flipkart’s venture is around Rs 30 crore.
“Flipkart keeps on causing interests in the Indian biological system so as to convey an incentive to our clients. Our interest in EasyRewardz is a piece of our progressing activities to give prevalent client experience,” a Flipkart representative said in a messaged reaction to a Business Standard question.
In an announcement, Easyrewardz said the speculation will assist it with driving new item advancement and quicken worldwide extension.
“CRM Software has a market size of $48 bn, and is seeing a 16 percent year-on-year increment universally, with APAC becoming quicker at more than 20 percent. We see CRM Software appropriation quickest among SMBs in retail as client centricity keeps on holding focus ground in retailing,” said Soumya Chatterjee, prime supporter and CEO, EasyRewardz.

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