Media & entertainment sector to hit Rs 2 trillion by 2021, says report
Media & entertainment sector to hit Rs 2 trillion by 2021, says report Advertising budgets continued the shift towards digital media where ad spends grew 34% to command 21% of the entire spending Driven by computerized and web based gaming, the media and entertainment area became 13.4%in 2018 to achieve Rs 1.67 trillion . Online gaming (counting dream and e-Sports) saw 52% development in gamers whose number achieved 278 million of every 2018, as per a Ficci-EY report media Advertising spending plans proceeded with the move towards Digital media where promotion spends became 34% to order 21% of the whole spending Advanced membership developed by over 262%, with Indians opening their satchel strings to pay for online substance. From Rs 390 crore in 2017, advanced membership incomes developed to Rs 1,420 crore in the 2018 schedule year media Television developed at the business normal on the back of a solid act by local brands and games. Print represent...