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After a brief lull, BJP again tops in weekly Facebook advertising spend

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After a brief lull, BJP again tops in weekly Facebook advertising spend The cumulative spends are up from Rs 12.4 crore for the week ending April 6, to Rs 14.8 crore for the week ending April 13 Elections :  The Bharatiya Janata Party (BJP) is by all accounts pushing up political promoting utilizing computerized media by and by, after a concise lull in the earlier week. It removed the Indian National Congress (INC) from the highest point of the week by week promoting spends on Face­book. The BJP page represented the biggest spends on the web based life arrange for the most recent week. It likewise beat the rundown of combined spends as indicated by web index Google. Both discharge occasional updates on promoting, which include political substance or issues of national significance. The move is an offered to present more noteworthy straightforwardness on issues that may impact general society on such issues. Web based life and advanced promoting came in for analysis ...

Ban political ads in digital, print media 48 hours before elections: EC

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Ban political ads in digital, print media 48 hours before elections: EC The move comes ahead of the upcoming Lok Sabha elections, in which EC is bringing in new strategies to conduct fair polls So as to guarantee reasonable and fair decisions, The Election Commission (EC) on Tuesday solicited Law Ministry from India to boycott a wide range of discretionary crusade and promotions 48 hours before casting a ballot begins, as indicated by media reports. To acquire the change, Section 126 of the Representation of People Act would need to be altered. The Act presently  bans  just electronic media from airing political commercials in the previously mentioned ‘quiet period’ amid races. “Incorporation of print media inside the ambit of segment 126(1)(b) of the Representation of the People Act 1951 and issue of web based campaigning to advance or preference the appointive prospects of a gathering/competitor via web-based networking media amid the most recent 48 hours ...