As demand slowdown hurts, makers of Lux, Lifebuoy, Santoor soaps cut prices
As demand slowdown hurts, makers of Lux, Lifebuoy, Santoor soaps cut prices Lifebuoy and Lux are month highest-selling soap brands in India while Santoor became the first Indian soap brand to touch annual sales of Rs 2,000 crore Current Affairs :- In wake of frail interest and extreme challenge, FMGC major HUL cut costs of Dove, Lux, and Lifebuoy cleansers, money related every day Livemint announced. The move is planned for prevailing upon purchasers and passing on the advantages of less expensive information costs. Wipro Consumer Care, the producer of Santoor cleanser, additionally cut the cost of the cleanser to remain in the game. Not long ago, Santoor turned into the primary cleanser brand from an Indian FMCG organization to contact yearly offers of Rs 2,000 crore. “HUL does specific and reasonable value changes over its portfolio in the ordinary course of its business. Given that the ware costs are required to stay amiable for a specific timespan, we have taken value ...