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Consumption on streaming apps rises 140% in 2019; YouTube leads, Prime 2nd YouTube recorded 274 million total unique viewers in March 2019, occupying a 93.4% reach Current Affairs :The time spent on video spilling applications all around went up 140 percent in 2019 more than 2018 in India, Australia, Indonesia, South Korea and Thailand, says the second release of the Indian Over-the-Top (OTT) Platforms Report 2019 from MICA, the media and interchanges business college here (prior known as Mudra Institute of Communications). OTT or Over-The-Top is the media administration offered legitimately to watchers over the web, bypassing link, communicate or satellite TV stages. Given in relationship with Communications Crafts, a beginning up based here, it features that Indians incline toward provincial content on OTT stages. The report broke down information shared by Comscore, an American media estimation and examination organization. It further found that for India, the most el...

Flipkart forays into original video content, takes on Amazon and Netflix Integrated within the Flipkart Video platform, launched in August, Flipkart Video Originals will be produced by well-known industry figures Current Affairs :Walmart-claimed internet business major Flipkart is foraying into offering unique video content with the dispatch of Flipkart Video Originals. Incorporated inside the Flipkart Video stage, propelled in August, Flipkart Video Originals will be delivered by understood industry figures. Flipkart said it will create “bespoke snackable substance” that is both portable first and intuitive. “All the primary players are principally tied down around anecdotal substance,” said Prakash Sikaria, VP, development and monetisation at Flipkart, including that while other over-the-top (OTT) stages are centered around metropolitan focuses, Flipkart would take a gander at Tier-II and – II urban communities. Sikaria stated, “The greater part our substance is fr...