How Cambridge Analytica profiled voters and what it means for India
How Cambridge Analytica profiled voters and what it means for India Voter psychological profiles were built to determine political enthusiasm, political orientation, frequency in voting and consistency in voting for the same political party Current Affairs :An ongoing Federal Trade Commission (FTC) request holding US based Cambridge Analytica blameworthy of “beguiling practices to reap individual data from a huge number of Facebook clients for voter profiling and focusing on” has revealed new insight into the matter of mental profiling planned for foreseeing voter conduct. The Commission’s organization spells in incredible detail the details, business and potential effect of voter profiling on political race results. How did the Cambridge Analytica model work? The now bankrupt association’s main Alexander Nix basically depended on new research that was done in University of Cambridge that utilized Facebook profile data to anticipate a person’s character as indicat...